Episode 2: September 23rd Platforms:’If you build it, they will come’
• How to build a platform?
• What does this mean? Platform is what you stand on to make your point. So what is your point?
• Answer the question, why are your writing this book?
• And a caution about a book and a platform – how much do you like it? How committed are you? If you are passionate about a cause, or the subject matter of your non fiction book, you will love the endless conversations, the lecturing, the book signings. But if you wrote a book because it was trendy, you will soon tire of the subject – your platform and you’ll become bored. You will notice, and so will your fans.
• Non Fiction – the point is the theme of the book.
• From this articles, blogs, web site, twitter posts and targeting your audience will all flow. Think of the platform, your passion and beliefs as what you stack all the social media and other books on. The bigger the platform, the easier it is for people to see you over the crowd.
• Fiction – What is a central theme? Child abuse? A discovery journey? Find a solid theme that you are willing to discuss and expand upon and you have your platform.
• For instance in Uncle Tom’s Cabin the story was about a mother losing her child. The platform was a call to end slavery.
• Once you find that theme, you can write articles blogs etc. about that theme and the tie in is your fiction book that addresses the platform issue.
• Children’s books- Your platform can be reading is important and your book is an example of fine children’s reading.
• Or the children’s book touches on a popular issue or theme. Again, be cautious of being trendy, you have to discuss this subject forever, it helps if you like it or believe in it.
• Memoir, can be regionally targeted, time targeted, whatever group will relate to your own story, their concerns are your concerns; that’s your platform.
Prompting- Episode prompt.
What’s in the Garage?
I am playing in a golf tournament in August, for a good cause. But I haven’t touched my clubs since we adopted a puppy a year and a half ago.
What did you once do that was thrown over in favor of something entirely new, perhaps unexpected?
What is stored in the garage right now, gathering dust?
What part of your life does it represent?
Bring Out Your Dead- Listener submission/our own personal early piece of writing dredged up from the dust pile.
Word of the week noggle vb. to walk awkwardly
Suggested Use In A Sentence:
Having devoured a meaty manuscript, Tolstoy’s “War and Peace”, as an appetizer, the masticating monster ordered “101 Ways to Avoid Reincarnation” by Hester Mudis for the main course, which is probably accounts for why after taking one bite, he had to noggle towards the little boy’s room at the Bildungsroman Bistro.
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