Episode 6: October 21
Social Media for non-social writers
What is social Media?
What can writers do about it and how can we leverage social media?
Writers need to be themselves; that is the ironic position of social media. At a time when you could be anyone you wanted, the transparency of authors and writers is key to gain followers and develop fans.
Your Own Name
Marketing your writing will, over the course of the years, be necessarily fluid. Tweet under your own name so your product selection can change under that name.
Blog, Have a blog and web site. Blog as often as you can stand. Why? Because this is your start.
Blog tour for your new book:
Make friends – like with newbie Writers – with blogs and bloggers you like and who you have something in common with. Do this now, so in six months, you have a feel for their posts and can contribute in a meaningful way as a host blogger or an author on Book tour.
Tweet on your book and tangential subjects for and around your book. Link the tweets back to your web site or blog.
Facebook. This is more casual, but can be powerful in that people know you and feel connected to you. Those are the same fans who will buy your books.
Social media is not a small country fair where you know many people you pass by, Social Media, Twitter in particular is more like the narrow passageways in the souk in Cario or the crowded booths in the night market of Hong Kong. Here you must search through the agora to find stalls selling the things you love and need and more important, catering to people you want to meet.
These people share your interests and needs and as a result, will be interested in your recommendations, comments, and eventually, your own products.
Building a platform to see over the heads of the general crowd will make it easier and faster to pick out the like-minded people from this market crowd and if the platform is built well, they in turn can easily see you. Twitter is part of that platform.
Some of the conversation we can have:
Like a conversation in the alleys of a market or the aisles of Safeway, twitter must serve as a legitimate conversation in the first place. You wouldn’t stop someone in the middle of their shopping to demand that since they have tomatoes in their cart, they will love your book on Croatia. However you would help someone reach the can of peaches on the top shelf. You also could discuss peaches in general while you’re there. You may segue into Croatian peaches, you may not, because blogging and tweeting must serve the reader. Conversation is more effective than the constant sale and promotion.
We all know what to do as non-fiction writers, but what about your fabulous novel? How do you tweet or blog about that?
First, the current advice (from many sources) is to not post chapters of the book on your blog. Instead blog and tweet about the book. Can you tap into genre fans? Can you tap into fans of the area (were you clever enough to set your book in the Hawaiian Islands? Or Paris?)
Tweet about the setting, ask question about the topic, link to other authors who write about the same place you do. Or write about a similar topic. Hang out with people who are talking about subjects close to your book.
Why strike up a conversation at all? Because you never know who you’ll meet at the big Night Market, you never know what treasures you will find. Grab your name, link up with some new friends and open the window to let the new music in!
If you don’t have it already, use Tweet Deck Free, and an enormous help in follwoing tweets as well as tracking your own. This is a great way to follow those hash tags: Twitter to announce blog posts, Twitter to follow the scene like #amwriting #NaNoWriMo, this does two things, it gives you at least a shot at following what interests you and it helps focus your own efforts. the more interested you are, the more easily you will join in the conversation.
Follow other authors
Follow publishing houses
Blog twice a week
What would be offensive or stupid remarks during a wine tasting event?
At a recent wine tasting, we lost control and failed to live up to our snobby potential and instead made comments about the cheese.
What is the dumbest things to say while wine tasting?
Bring Out Your Dead- Listener submission/our own personal early piece of writing dredged up from the dust pile.
Word of the week
Fear not, this isn’t a risqué word. Cockshut time is the twilight of evening. The word has a longish history, with this being the first use on record:
Thomas the Earl of Surrey and himself,
Much about cock-shut time, from troop to troop
Went through the army, cheering up the soldiers.
Richard III, by William Shakespeare, 1597.
There are two ideas about where it comes from. One suggests that it refers to the time of day when fowls are shut up in their coops for the night, though why it should be cock rather than chicken or some other word isn’t explained. A link with cockcrow for dawn has been suggested, though the two terms aren’t parallel and the connection feels stretched.
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