Interview with our publisher: Lyle Perez from Rainstorm Press (www.rainstormpress.com)
Notes for our readers/listeners
Publishers have always sold to bookstores not readers.
The new model is to sell to readers, which is what an author is now able to do using all the social media available.
Of course there are two ways to create a book:
The Traditional way:
Get an agent (time, about a year)
Agent shops manuscript (time, about a year)
Publishers buys the book (no you will not get a million dollar advance) And it will take about two more years to release the book.
No more guarantees of support, marketing or help
If your first books fails to earn back the advance, you may not get a second chance.
Average royalty is about $1.00 per hard copy book.
The new way:
POD – Press on Demand
Advantage is there is lower print cost, books are created as they are ordered – save trees!
POD is not necessarily Vanity press, rather a newer model that many different kinds of publishers are employing.
Simple but not necessarily easy
For fiction POD yourself or use Create Space.com
Hire an editor (see last weeks’ pod cast)
Hire a book cover designer.
Create a web site through wordpress If you’d like
Join up on Twitter and appropriate social media.
Maybe hire a book manager, but you probably can do this yourself.
For non fiction especially if you are doing your book as an extension of your work, become your own publisher and print with Lightening source.
You will need to go to Browker.com and buy ISBNs and then purchase the actual JPEG of the bar code for that number. Cost is about $175 or so.
And yes, bookstores will take your books, usually on consignment. But that’s pretty much what the deal is with “big” publishers anyway. If the books do not sell, the bookstore sends the books back – to everyone.
Either way: big publishers or small publishers (AKA you) the author still must market the book, promote the book and manage the books sales.
The key for authors now, is to market to your readers, speak directly to them. So it’s no longer just a book, it’s a blog, twitter, Facebook, appearances, workshops, conferences, library readings.
Yes those books make it into traditional stores.
And Amazon has been instrumental in giving self-published authors equal space.
Hard copy of family stories or history for family members. Print (great gift idea) through Lulu.com beause you can make the project private, it will not show up for sale to the general public.
Do it in conjunction with print books. E-books are pulling ahead in gross sales. It does change how we write:
Writers must grab a reader in the first page, no background, no explanation, no history. For fiction, start with the action, for non fiction, start solving problems immediately.
Use Smashwords.com to create your ebook format (free) and make sure you have a fabulous book cover – in ebooks, the cover (not the back) sells the book.
Pricing free to 12.99 for download. Depending on your strategy. Make more money per sale on e-books.
Who should publish before they perish? Everyone!
Careful of the information you discover on line discussing publishing for much is dated, as this pod cast will be soon, check the date! It’s October 2011, if you are listening to this in May, things may very well have changed again.
Prompting- Episode prompt. Feedback if any about the prompt from listeners.
Change point of view. Write a paragraph from your point of view. Now write up the same incident from another point of view (Mrs. Dalloway by Virginia Woolf, The Hours by Michael Cunningham, The Sound and Fury by William Faulkner). This is a powerful method for story telling.
Word of the week
Bring Out Your Dead- Listener submission/our own personal early piece of writing dredged up from the dust pile. My film Clip/ dream.
Word of the Week
It’s not so much found these days, though it is a delightful word for describing underhand practices. People also mean by it some form of trickery, especially the arcane manipulation required to make an item of technical equipment work the way you want it to (“most handsets need some jiggery-pokery to be Apple compatible”; “it may lead to copied games running straight from the DVD without the need for any further jiggery pokery”).
The charm of jiggery-pokery lies partly in its bouncing rhythm, a classic example of what’s called a double dactyl, a dactyl being a stressed syllable followed by two unstressed syllables; it’s named after the Greek word for finger, whose joints represent the three syllables. Other examples of double dactyls are higgledy-piggledy and idiosyncrasy.
The word appears at the end of the nineteenth century and is first recorded in Wiltshire and Oxfordshire dialect. The English Dialect Dictionary quotes an Oxford example, “I was fair took in with that fellow’s jiggery-pokery over that pony.” The experts are sure that it actually comes from a Scots phrase of the seventeenth century, joukery-pawkery.
The first bit of it means underhand dealing, from a verb of obscure origin, jouk, that means to dodge or skulk; this might be linked to jink and to the American football term juke, to make a move that’s intended to deceive an opponent (the other juke, as in jukebox, has a different origin). The second bit is from pawky, a Scottish and Northern English word that can mean artful, sly, or shrewd, though it often turns up in the sense of a sardonic sense of humour.
What’s happening next episode: Part two of publishing with Lyle as the co-host!
Where to contact us: firstname.lastname@example.org