The Newbie Writers’ Podcast
Special Guest: Nina Amir
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
Many people think it’s easy to become an author. It’s true that today almost any writer can change his or her status from aspiring to published author. More ways exit to self-publish a book than ever before. And it’s still possible, albeit harder, to become an author by traditionally publishing a book. But few people produce bestsellers.
Two hundred million Americans want to transform themselves into published authors by self-publishing or traditionally publishing a book. Yet, the small percent of the U.S. population—just two percent—who actually do publish a book must compete with the 620 million books published in 2013. Once in a store, readers have to find that book. Amazon stocks more than 12 million books. And self-published books never make it into a store.
With that type of competition, and promotion left to authors, it’s no wonder the average print book today only sells about 250 copies per year. Ebooks only sell about 560 copies per year. The only way for a writer to succeed—to produce a book that sells an above-average amount of copies or becomes a bestseller—today is to create a marketable book.
In other words, the author needs more than writing skill and creativity. The author must have a unique idea or story that is necessary in a target market or category and that appeals to a large enough market. These three elements produce a viable “product”—one with the potential to sell. Plus, the writer must be a good business person, someone able to help sell the book.
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively, offers aspiring authors a process to help them produce marketable book ideas—ones that sell. The exercises it contains train them to become successful authors by helping them to develop an Author Attitude, produce a business plan for their books and evaluate themselves and their ideas through the same lens used by agents and acquisitions editors. It is meant for aspiring and published authors, whether they write fiction or nonfiction, plan to self-publish or traditionally publish, because they all need a publishing professional’s tools and skills to determine if a book idea is a viable product in a target market.
How to craft marketable book ideas
How to become an author/writer publishers want as a partner
How to self-publish effectively and successfully
a means to evaluate your idea for marketability through the lens used by publishers and make the necessary changes so it becomes a viable product in your target market.
a way to see determine if you have the qualities publishers seek, so you can turn yourself into an attractive publishing partner
a business plan for a start-up publishing company
Why do writers need an author attitude?
What are the 4 elements that make up this attitude?
Why do aspiring authors need a business plan for their books before they write a word?
Do writers who plan to self-publish need a business plan, and does it differ from the plan used by those who want to traditionally publish?
Do both fiction and nonfiction authors need a business plan?
How does a business plan help create a successful writing career–not just a successful book?
How do you retain creativity in this business-focused process?
How do you stay inspired while writing a book or where does inspiration fit into the process?
How do aspiring authors train themselves for success?
What is the primary thing authors must do to succeed?
Short: Nina Amir, author of the bestseller How to Blog a Book and the newly released The Author Training Manual, transforms writers into inspired, successful authors, authorpreneurs and blogpreneurs. Known as the Inspiration to Creation Coach, she moves her clients from ideas to finished books as well as to careers as authors by helping them combine their passion and purpose so they create products that positively and meaningfully impact the world.
Long: Nina Amir, author of How to Blog a Book and The Author Training Manual, transforms writers into inspired, successful authors, authorpreneurs and blogpreneurs. Known as the Inspiration to Creation Coach, she moves her clients from ideas to finished books as well as to careers as authors by helping them combine their passion and purpose so they create products that positively and meaningfully impact the world. A sought-after author, book, blog-to-book, and results coach, some of Nina’s clients have sold 300,000+ copies of their books, landed deals with major publishing houses and created thriving businesses around their books. She writes four blogs, self-published 12 books and founded National Nonfiction Writing Month.
Word of the week:
Yahoo – a person who is very loud or stupid
Adobe – a type of brick made of a mixture of mud and straw that is dried by the sun.
Flicker – To burn or glow in an unsteady way; to produce an unsteady light.
Frances Caballo, Susan Larkin, Nina of course and Jordan Rosenburg all from the master mind group.
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