At the Day of the Book conference March 7 at JFK University, I discussed the price of being a best selling author.
Let’s discuss exposure a little further:
Posting You Tube videos to promote your books are now a requirement.
You can produce the videos yourself, and it’s free to post them on You Tube. Video is also time consuming and annoying and did I mention terrifying? I tried to create a talking head video, I spent about half an hour contemplating the joys and possible outcomes of plastic surgery. Not for the faint of heart, videos are however, an effective part of the best selling persona. If you aren’t comfortable with your own face writ large on You Tube, you may be as well served by a book trailer. These are minute long trailers much like film trailers, often done with just words and images over a music bed, never the less, they can cost thousands to make or weeks of your own time as you figure out iMovie. I chose to pay an expert.
Tours can cost anywhere from $250 to $2,500 to hire an expert with connections to create and promote you through them. You must maintain this connection and relationship with the tour promoter. Part of the blog tour involves give aways of both your book and SWAG.
Blog tours can be as exhausting as real tours, you need to be aware of each blog as your interview or character interview is posted, you need to answer questions and not antagonize the blogger. Tricky but effective. Blog tours are far cheaper than driving, but just as nerve wracking.
You reach more potential readers through a blog tour than a real-time tour.
How great to speak at a conference! What attention and exposure! I love conferences! I also made a decision about two years ago to not speak at any conference I couldn’t reasonably drive to. Easy to do in the Bay Area. But something to consider no matter where you live. The average conference, no matter how large and impressive, is operating on a sliver of a budget. Everything that comes in, goes out, and often the honorarium for speakers runs from a few hundred dollars to merely the joy of volunteering. Often it’s about volunteering. The down side is your time – a weekend, and your travel and hotel expenses, paid out of pocket, shipping your books to the site, or carrying them (don’t recommend) and standing at your book table during your free time watching the conference goers move past you at a stately pace.
What do you get? Maybe five to ten book sales. What you hope for is continued notoriety and CV building. Not something you can measure.
The experience is good, delivering talks about your books or about your process is excellent way to focusing your own work. However, for $1,000 not including parking, you may be better off creating a You Tube video.
Bookstore tours, speaking at libraries and service clubs
Great, great, great if you can schedule them.
The PR needs are big and you must do the work of promotion and connecting with the proprietors,. I found that giving a book away to the library in exchange for a talk is well worth their attention.
For more, stay tuned!