The Newbie Writers’ Podcast
Guest: Linda Popky
Named one of Silicon Valley’s Top 100 Women of Influence and a member of Alan Weiss’s Million Dollar Consulting® Hall of Fame, Linda J. Popky has extensive experience in marketing – in industry, agencies, and consulting.
Linda is the founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015).
If it relates to marketing, Linda has done it. Her expertise includes corporate marketing, communications and messaging, marketing team development, facilitation, sales training and support, partner and channel programs, market sizing and intelligence, field marketing, marketing operations, industry/market development, and product marketing.
Linda is the author of Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success and Promoting Your Non-Profit: Using Marketing to Help Your Organization Succeed in Turbulent Times, and the co-author of Disciplined Marketing For Building a Professional Services Practice. She is the editor of Alan Weiss on Consulting: A Guided Journey with the “Rock Star of Consulting.” She created the NorCal Business Marketing Association’s Marketing Strategy Roundtables, and she hosts her own MarketingThoughtLeadership.com podcast series.
Marketing Above the Noise introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Momentum Factors that can help an organization focus on those key aspects of the marketing function that will provide the most significant returns on their marketing investment.
The Bulwer-Lytton Fiction Contest
Where “WWW” means “Wretched Writers Welcome”
The Swan Queen spread her wings with all the quick grace of a businessman hailing a taxi in NYC and leapt high into the air like said businessman swearing and jumping back from the curb as the taxi he was hailing speeds past and splatters him with sludgy city puddle water, but in a more graceful way than the second bit. — Thor F. Carden, Madison, TN
Word of The Week:
From Arlene Miller – our guest in March 2014
And author of the new The Best Grammar Workbook Ever
This is from Arlene’s Miller’s Weird and Wonderful Words Series found on her blog http://bigwords101.com/
kumiss – noun – fermented mare’s milk
Listen to your favorite song – take the lyrics and turn them into a story.