The Newbie Writers’ Podcast
Guest:Aletta de Wal, M.Ed
I help artists make a living and still have a life.
Author of “My Real Job is Being an Artist”
From the web site:
I’ve also been privy to the major stumbling blocks that many artists encounter while on the path to a professional career. In “My Real Job is Being an Artist” I give you ways to go over, under or around what could otherwise trip you up.
Artists frequently ask me questions like:
- “How exactly do I create a signature body of work, and how will I know when I have one?”
- “How much art do I need to make before I can show it?”
- “How do I keep up with both creating art and running a business?”
- “If I am not yet selling any art do I really have to set up my business officially?
These are all valid questions, and the artists who ask them are smart to do so. Consider the answers in this book the “prequel” to art marketing. (If you want more marketing help, you’ll find plenty of that here on this website.)
How is this book different from all the advice already out there?
While there are many fine blogs, books and programs available that discuss art marketing, what’s missing is a more robust treatment of what comes before art marketing.
My motivation in creating this guide for you was to fill in that very important blank.
Whether you’re a “Sunday painter” or already have an art business, “My Real Job is Being an Artist” will help you identify the mindset, skills and resources you already have, as well as those you need to develop in order to navigate a professional art career.
- You’ll gain tools to create or further develop your own “signature style,” which will make your art more memorable and more marketable.
- You’ll have a framework to build up your level of art production, so you can keep inventory levels high as demand for your work grows.
- You’ll understand exactly what to expect as you enter and move through each of the various career stages of being a professional artist.
- And while it’s not the sexiest part of being an artist, you’ll also learn how to set up and manage your art business — from record keeping and inventory systems, to tax and liability issues. (Oh the joy of deducting expenses!)
If you have not yet started your art career, this book will help you decide if/when to quit your day job (or switch to part-time) and what to do to become a working artist.
If you have already made forays into the art world, you may want to keep your other job or find an extra source of support until your art income matches your needs. This book will help you take stock of what’s working and what you could improve.
The contents of this book are based on real world experiences – my own and the thousands of artists I’ve had the pleasure and good fortune to know through my role as artist advisor.
I consistently hear good news from my clients about their accomplishments, from completing their first body of work, to being interviewed for an international art magazine, to having their work selected for a national gallery. That’s what I want for you — to build and celebrate a successful, satisfying and financially sustainable art career.
What is the value of your work? Does all art need to produce financially or can it be about living in the moment, or the zone or just feeling good about yourself? Write about all the ways art nurtures you.
One thing that I found convincing about the argument can be found in the sic point plan, number 5. It gives light to the theory those society influences humans. Humans are influenced either through television, media, sports, music, and much more.
Word of the Week:
with Anu Garg
adjective: Characterized by thievery or trickery.
From Autolycus, the son of Hermes and Chione in Greek mythology, who was skilled in theft and trickery. He was able to make himself (or things he touched) invisible, which greatly helped him in his trade. Shakespeare named a con artist after Autolycus in A Winter’s Tale. Earliest documented use: 1890.
“In a disarming note at the beginning of the book, Adams offers an apology for his autolycan procedures.”
Times Literary Supplement; Jun 5, 1981.